World Environment Day (WED) is an event that has been running since 1974 and is regarded as the ‘UN's most important day for encouraging worldwide awareness and action for the protection of our environment’. Each year the event has a host country and a theme. This year’s theme was unsurprisingly, ‘Beat Plastic Pollution’ and giving up single-use plastics; hosted in India.
Giving up single-use plastics is amicable, but it's a polluted drop in the ocean in the grand scheme of things...
Plastics, in themselves aren't 'evil', not when appropriately used, collected and recycled/treated. Plastics can delay the rate at which food goes off, are sterile and make products lightweight, saving waste and carbon as part of wider life cycle of the products they are used to package and protect (however you do have to question the point of a plastic coffee stirrer!). What we need to ensure are that the products and plastics we purchase are fit for purpose and not superfluous. We also need to make sure they are easily identifiable, separable into their polymer streams and find the right home. It’s also important to make sure that any alternative materials, be they biodegradable or bio-based plastics are treated in the right way.
It’s fitting that India is the host country for this year’s event, with the Ganges being the 2nd biggest contributor of river-based plastic pollution.
So, if you’re promoting World Environment Day make sure that it’s more than just a marketing exercise or greenwash. If your CEO is committed to it, hold them to account, it's a great opportunity for them to review, extend and recommit to your company’s Sustainability Policy (or even write one!) Making sure your wastes are managed responsibly and moving to more sustainable methods and materials can take some effort to investigate and implement and isn't likely to be the cheapest option. Buy-in from management and procurement teams is essential to making a change in your organisation and World Environment Day is great way to get (and keep!) the ball rolling. Remember it was the cheap and easy route that got us here, but a bit of effort and investment will ultimately get us out of it.